About Us

We are a results-driven digital marketing and SEO agency dedicated to growing your online presence.

About Us

Smart Marketing for Beautiful Results

We’re a boutique marketing agency laser-focused on helping med spas grow their visibility, bookings, and revenue. Combining aesthetic industry fluency with performance marketing precision, we build campaigns that don’t just look good — they convert.

Our Mission

To elevate the standard of med spa marketing through data-backed execution, patient-centered messaging, and beauty industry fluency. We help practices dominate their markets with strategies that are elegant, ethical, and engineered to perform.

Our Leadership

FOUNDER & CEO

Sinan Murat

As a media and marketing entrepreneur, Sinan has spent the last decade building high-performing B2B marketing systems, sales teams, and scalable fulfillment models.

His experience ranges from running multi-million-dollar digital campaigns to leading product operations across multiple verticals — including 4 Shark Tank brands, 200+ local businesses, construction, finance, and retail.

Known for cutting through noise with clarity, strategy, and speed, Sinan is the engine behind the systems and results our clients rely on.

Co-FOUNDER

Rebecca Lariccia

With over 10 years of executive-level sales and education leadership in the beauty industry, Rebecca brings a deep understanding of how to position services that transform confidence.

From launching national retail activations with brands like Estée Lauder and BeautyBio, to scaling regional sales for luxury skincare lines across Ulta and Sephora, her background gives our agency an edge in both sales psychology and brand storytelling.

Rebecca a connector, educator, and strategist — helping med spas build trust that translates to bookings.

Vice President, operations

Derik Jensen

With over a decade of operations leadership in marketing and tech, Derik Jensen ensures Zyrah Media’s engine runs with precision—streamlining every process so our teams can scale campaigns without friction.

From architecting go-to-market workflows for early-stage startups at OffloadHQ to optimizing AI-driven outreach for med spas, he turns complexity into repeatable systems that drive consistent growth.

Derik is an operations architect, execution specialist, and strategic ally—building the backbone that empowers creativity and delivers measurable results.